Data Policy

This policy describes the information we process to support ROOTS FARM, Messenger and other products and features offered by ROOTS FARM. You can find additional tools and information in the ROOTS FARM Settings.

What kinds of information do we collect? 

To provide the ROOTS FARM Products, we must process information about you. The types of information we collect depend on how you use our Products. You can learn how to access and delete information we collect by visiting the ROOTS FARM Settings

Things you and others do and provide.

  • Information and content you provide. We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content, and message or communicate with others. This can include information in or about the content you provide (like metadata), such as the location of a photo or the date a file was created. Our systems automatically process content and communications you and others provide to analyze context and what's in them for the purposes described below. Learn more about how you can control who can see the things you share. 
    • Data with special protections: You can choose to provide information in your ROOTS FARM profile fields or Life Events about your religious views, political views, who you are "interested in," or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) is subject to special protections under EU law.

  • Networks and connections. We collect information about the people, Pages, accounts, hashtags and groups you are connected to and how you interact with them across our Products, such as people you communicate with the most or groups you are part of. We also collect contact information if you choose to upload, sync or import it from a device (such as an address book or call log or SMS log history), which we use for things like helping you and others find people you may know and for the other purposes listed below.

  • Your usage. We collect information about how you use our Products, such as the types of content you view or engage with; the features you use; the actions you take; the people or accounts you interact with; and the time, frequency and duration of your activities. For example, we log when you're using and have last used our Products, and what posts, videos and other content you view on our Products.

  • Information about transactions made on our Products. If you use our Products for purchases or other financial transactions (such as when you make a purchase in a game or make a donation), we collect information about the purchase or transaction. This includes payment information, such as your credit or debit card number and other card information; other account and authentication information; and billing, shipping and contact details.

  • Things others do and information they provide about you.We also receive and analyze content, communications and information that other people provide when they use our Products. This can include information about you, such as when others share or comment on a photo of you, send a message to you, or upload, sync or import your contact information.

Device Information

As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices you use. For example, we use information collected about your use of our Products on your phone to better personalize the content (including ads) or features you see when you use our Products on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad we showed you on your phone on a different device. 

Information we obtain from these devices includes: 
 

  • Device attributes: information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.

  • Device operations: information about operations and behaviors performed on the device, such as whether a window is foregrounded or backgrounded, or mouse movements (which can help distinguish humans from bots).

  • Identifiers: unique identifiers, device IDs, and other identifiers, such as from games, apps or accounts you use, and Family Device IDs.

  • Device signals: Bluetooth signals, and information about nearby Wi-Fi access points, beacons, and cell towers.

  • Data from device settings: information you allow us to receive through device settings you turn on, such as access to your GPS location, camera or photos.

  • Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed and, in some cases, information about other devices that are nearby or on your network, so we can do things like help you stream a video from your phone to your TV.

  • Cookie data: data from cookies stored on your device, including cookie IDs and settings. Learn more about how we use cookies in the Facebook Cookies Policy.

Information from partners.

Advertisers, app developers, and publishers can send us information through Business Tools they use, including our social plug-ins (such as the Like button), ROOTS FARM Login, our APIs and SDKs. These partners provide information about your activities off ROOTS FARM—including information about your device, websites you visit, purchases you make, the ads you see, and how you use their services—whether or not you have a ROOTS FARM account or are logged into ROOTS FARM. For example, a game developer could use our API to tell us what games you play, or a business could tell us about a purchase you made in its store. We also receive information about your online and offline actions and purchases from third-party data providers who have the rights to provide us with your information. 

To learn more about how we use cookies in connection with Facebook Business Tools, review the ROOTS FARM Cookies Policy.

How do we use this information? 

We use the information we have (subject to choices you make) as described below and to provide and support the ROOTS FARM Products and related services described in the ROOTS FARM Terms. Here's how: 

Provide, personalize and improve our Products.

We use the information we have to deliver our Products, including to personalize features and content (including your News Feed, Stories and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products. To create personalized Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data we collect and learn from you and others (including any data with special protections you choose to provide where you have given your explicit consent); how you use and interact with our Products; and the people, places, or things you're connected to and interested in on and off our Products. Learn more about how we use information about you to personalize your ROOTS FARM experience, including features, content and recommendations in ROOTS FARM Products; you can also learn more about how we choose the ads that you see. 

  • Information across ROOTS FARM Products and devices: We connect information about your activities on different ROOTS FARM Products and devices to provide a more tailored and consistent experience on all ROOTS FARM Products you use, wherever you use them. For example, we can suggest that you join a group on ROOTS FARM that includes people you communicate with using Messenger. We can also make your experience more seamless, for example, by automatically filling in your registration information (such as your phone number) from one Facebook Product when you sign up for an account on a different Product.

  • Location-related information: We use location-related information -such as your current location, where you live, the places you like to go, and the businesses and people you're near-to provide, personalize and improve our Products, including ads, for you and others. Location-related information can be based on things like precise device location (if you've allowed us to collect it), IP addresses, and information from your and others' use of ROOTS FARM Products (such as check-ins or events you attend).

  • Product research and development: We use the information we have to develop, test and improve our Products, including by conducting surveys and research, and testing and troubleshooting new products and features.

  • Ads and other sponsored content: We use the information we have about you-including information about your interests, actions and connections-to select and personalize ads, offers and other sponsored content that we show you.

Provide measurement, analytics, and other business services.

We use the information we have (including your activity off our Products, such as the websites you visit and ads you see) to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps, and services.

Promote safety, integrity and security.

We use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off of ROOTS FARM Products. For example, we use data we have to investigate suspicious activity or violations of our terms or policies, or to detect when someone needs help.

Communicate with you.

We use the information we have to send you marketing communications, communicate with you about our Products, and let you know about our policies and terms. We also use your information to respond to you when you contact us. 

How is this information shared? 

Your information is shared with others in the following ways: 
 

Sharing on ROOTS FARM Products

People and accounts you share and communicate with

When you share and communicate using our Products, you choose the audience for what you share. For example, when you post on ROOTS FARM, you select the audience for the post, such as a group, all of your friends, the public, or a customized list of people. Similarly, when you use Messenger to communicate with people or businesses, those people and businesses can see the content you send. Your network can also see actions you have taken on our Products, including engagement with ads and sponsored content. We also let other accounts see who has viewed their Stories. 

Public information can be seen by anyone, on or off our Products, including if they don't have an account. This includes your username; any information you share with a public audience; information in your public profile on ROOTS FARM; and content you share on a ROOTS FARM Page, or any other public forum, such as ROOTS FARM Marketplace. You, other people using ROOTS FARM, and we can provide access to or send public information to anyone on or off our Products, including in other ROOTS FARM Company Products, in search results, or through tools and APIs. Public information can also be seen, accessed, reshared or downloaded through third-party services such as search engines, APIs, and offline media such as TV, and by apps, websites and other services that integrate with our Products. 

Learn more about what information is public and how to control your visibility on ROOTS FARM.

Content others share or reshare about you

You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience you shared with. For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot, or reshare that content to others across or off our Products. Also, when you comment on someone else's post or react to their content, your comment or reaction is visible to anyone who can see the other person's content, and that person can change the audience later. 

People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you in a Story, mention or tag you at a location in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our Products, you can report the content.

Information about your active status or presence on our Products.

People in your networks can see signals telling them whether you are active on our Products, including whether you are currently active on ROOTS FARM, or when you last used our Products. 

Apps, websites, and third-party integrations on or using our Products.

When you choose to use third-party apps, websites, or other services that use, or are integrated with, our Products, they can receive information about what you post or share. For example, when you play a game with your ROOTS FARM friends or use a ROOTS FARM Comment or Share button on a website, the game developer or website can receive information about your activities in the game or receive a comment or link that you share from the website on ROOTS FARM. Also, when you download or use such third-party services, they can access your public profile on ROOTS FARM, and any information that you share with them. Apps and websites you use may receive your list of ROOTS FARM friends if you choose to share it with them. But apps and websites you use will not be able to receive any other information about your ROOTS FARM friends from you, or information about any of your Instagram followers (although your friends and followers may, of course, choose to share this information themselves). Information collected by these third-party services is subject to their own terms and policies, not this one. 

Devices and operating systems providing native versions of ROOTS FARM will have access to all information you choose to share with them, including information your friends share with you, so they can provide our core functionality to you. 

New owner.

If the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner. 

Sharing with Third-Party Partners

We work with third-party partners who help us provide and improve our Products, which makes it possible to operate our companies and provide free services to people around the world. We don't sell any of your information to anyone, and we never will. We also impose strict restrictions on how our partners can use and disclose the data we provide. Here are the types of third parties we share information with: 

Partners who use our analytics services.

We provide aggregated statistics and insights that help people and businesses understand how people are engaging with their posts, listings, Pages, videos and other content on and off the ROOTS FARM Products. For example, Page admins receive information about the number of people or accounts who viewed, reacted to, or commented on their posts, as well as aggregate demographic and other information that helps them understand interactions with their Page or account. 

Advertisers.

We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission. For example, we provide general demographic and interest information to advertisers (for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Madrid and likes software engineering) to help them better understand their audience. We also confirm which ROOTS FARM ads led you to make a purchase or take an action with an advertiser. 

Measurement partners.

We share information about you with companies that aggregate it to provide analytics and measurement reports to our partners. 

Partners offering goods and services in our Products.

When you subscribe to receive premium content, or buy something from a seller in our Products, the content creator or seller can receive your public information and other information you share with them, as well as the information needed to complete the transaction, including shipping and contact details. 

Vendors and service providers.

We provide information and content to vendors and service providers who support our business, such as by providing technical infrastructure services, analyzing how our Products are used, providing customer service, facilitating payments or conducting surveys. 

Researchers and academics.

We also provide information and content to research partners and academics to conduct research that advances scholarship and innovation that support our business or mission, and enhances discovery and innovation on topics of general social welfare, technological advancement, public interest, health and well-being. 

Law enforcement or legal requests.

We share information with law enforcement or in response to legal requests in the circumstances outlined bellow. Learn more about how you can control the information about you that you or others share with third-party partners in the ROOTS FARM Settings.

What is our legal basis for processing data? 

We collect, use and share the data that we have in the ways described above: 
 

  • as necessary to fulfill our ROOTS FARM Terms of Service;

  • consistent with your consent, which you may revoke at any time through the ROOTS FARM Settings;

  • as necessary to comply with our legal obligations;

  • to protect your vital interests, or those of others;

  • as necessary in the public interest; and

  • as necessary for our (or others') legitimate interests, including our interests in providing an innovative, personalized, safe, and profitable service to our users and partners, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data.


Learn more about these legal bases and how they relate to the ways in which we process data. 

How can you exercise your rights provided under the GDPR? 

Under the General Data Protection Regulation, you have the right to access, rectify, port and erase your data. Learn more about these rights, and find out how you can exercise your rights in the ROOTS FARM Settings.

Data retention, account deactivation and deletion 

We store data until it is no longer necessary to provide our services and ROOTS FARM Products, or until your account is deleted - whichever comes first. This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on ROOTS FARM, you can access and delete that query from within your search history at any time, but the log of that search is deleted after 6 months. If you submit a copy of your government-issued ID for account verification purposes, we delete that copy 30 days after submission.

When you delete your account, we delete things you have posted, such as your photos and status updates, and you won't be able to recover that information later. Information that others have shared about you isn't part of your account and won't be deleted. If you don't want to delete your account but want to temporarily stop using the Products, you can deactivate your account instead. To delete your account at any time, please visit the ROOTS FARM Settings

How do we respond to legal requests or prevent harm? 

We access, preserve and share your information with regulators, law enforcement or others: 

  • In response to a legal request, if we have a good-faith belief that the law requires us to do so. We can also respond to legal requests when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.

  • When we have a good-faith belief it is necessary to: detect, prevent and address fraud, unauthorized use of the Products, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or Products), you or others, including as part of investigations or regulatory inquiries; or to prevent death or imminent bodily harm. For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Products.

Information we receive about you (including financial transaction data related to purchases made with ROOTS FARM) can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation, or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for terms violations for at least a year to prevent repeat abuse or other term violations. 

How do we operate and transfer data as part of our global services? 

We share information globally, both internally within the ROOTS FARM Companies and externally with our partners and with those you connect and share with around the world in accordance with this policy. Information controlled by ROOTS FARM will be transferred or transmitted to, or stored and processed in, the United States or other countries outside of where you live for the purposes as described in this policy. These data transfers are necessary to provide the services set forth in the ROOTS FARM Terms and to globally operate and provide our Products to you. We utilize standard contractual clauses approved by the European Commission and rely on the European Commission's adequacy decisions about certain countries, as applicable, for data transfers from the EEA to the United States and other countries. 

How will we notify you of changes to this policy? 

We'll notify you before we make changes to this policy and give you the opportunity to review the revised policy before you choose to continue using our Products. 

How to contact ROOTS FARM with questions 

If you have questions about this policy, you can contact us as described below. 

Contact Us 

The data controller responsible for your information is ROOTS FARM, which you can contact online.


Date of Last Revision: November 21, 2018